AFA Showroom Fall Winter 19/20
01.03. - 05.03.2019
10am - 7pm
18 Rue Perrée
Sales and Press Inquiries:
Astrid Deigner founded her brand in Vienna in 2016 and started to work around a playful line of sweaters called 'Faces', based on the wellknown 'Smiley' or 'Happy face'.
Rooted in the history of popular culture worldwide since the late 1980ies, the 'Smiley' is used nowadays as emoticons to express emotions in written communication by the internet generation. The sweaters 'Faces' instil playfulness and subtle irony with a healthy appreciation of joy and fun. Each sweater series combines 5 different colour combinations which are changing each season, and are supplemented by matching pants and dresses. Constructed as a modular system and with a bright play of colours, the items can all be styled together and remind of Lego bricks.
Fashion designers and artists Moritz Gottschalk and Amelie Goetzl decided after many years of friendship to use their different talents to create something extraordinary together.
The fusion of Moritz’s esthetics and refinement in pattern making and Amelie’s sense for textiles - which she uses as canvas for her paintings and graphics - characterize the Viennese label Combinege. With their very individual take on fashion, the designers present a collection inspired by workwear, sprinkled with playful elements, bold colors and a strong sense of humour.
Dimitrije studied at the University of Applied Arts in Vienna, under the guidance of Veronique Branquinho, Bernhard Willhelm and completing the MA degree in 2015 under the guidance of Hussein Chalayan. Graduated collection, New Wool, awarded with the Rondo/Vöslauer Award and presented at the International Fashion Showcase 2016 during London Fashion Week.
Contrast and duality are the basic idea behind the label. Opposites like tailoring and graping, natural and hi-tech fabrics are used to create hybrid garments with a contemporary feeling and a reflection of craftsmanship and art. An individualistic style with a strong spirit of avantgarde and authenticity.
Florian Ladstätter is the Vienna-based designer behind eponymous jewellery brand FLorian. Though born in Germany in 1967, Florian grew up in Austria, where he completed a Diploma in Advanced Metal Design from the University of Applied Arts Vienna. He then returned to Germany to study Philosophy in Munich.
FLorian designs range from simple beaded necklaces to epic sculptural body adornments. His pieces bring several concepts together with a wealth of references, theories, contexts and inspirations, inevitable with any design worth its merit, yet FLorian can be simply enjoyed too. References aside, its beauty speaks clear enough on face value.
Ever popular with stylists, FLorian's pieces have featured in magazines at the vanguard of fashion including W-magazine, AnOther Magazine, Japanese Vogue, Dazed&Confused and i-D. His work currently appears in private and public collections at the University and Museum of Applied Arts in Vienna, the Austrian Ministry of Culture and Education and at London's prestigious Victoria & Albert Museum.
Christina Steiner founded GON in 2011 after completing fashion studies with Raf Simons and Veronique Branquinho at the University of Applied Arts, Vienna. Gon gathers different references every season to provide a glimpse into the label's universe. GON introduces a colourful mixture of playful uniforms, tribal gear and classic streetwear, eclectic and humorous prints. Browsing through the collection you may arrive at the following tentative definition of what makes GON: a variety of cocoonish dresses, impressions of hand-painted art works, and a startling mix of fabric creating playful and stunning details.
Jana Wieland specializes in fresh and effortless women's clothing.
The Viennese label creates a wardrobe that is contemporary and time-transcending, both due to its simplicity and quality make. The pattern making results in bold and young silhouettes which at the same time gently envelops the female body in elegance and buoyancy.
The campaigns feature the designer herself, in autobiographical naturalness.
The pieces tend to be made from unpretentious and pleasant fabrics such as cotton twill and shirting, silk, wool, cupro and viscose. Synthetic blends are used purposively, to increase the garment’s utility and ease of care. There are two collections each year, offering an easy wardrobe for highly diverse occasions. The label’s ethical intention is to let people discover that it is possible to wear great clothes that are also made in a sustainable way, while supporting the local economy and trying to combat the effects of fast fashion.
Published By is a fashion house strongly rooted in the label's curiosity for using new technology to create unique pieces for a contemporary culture. Published By draws all its inspiration from all areas of creative outlet - from photography and modern art to street culture. Published By has evolved from Artesian roots, with lead designer Christoph Tsetinis starting out as a carpenter and transitioning into fashion and accessory design.
The collision between the label's strong appreciation of traditional craftsmanship, with the use of state of the art technologies and approaches sets it apart. Garments are transformed through the use of 3D-printed sewn-in metal elements that enable distinctive shapes.
Published By has a strong belief in collaboration, bringing creative minds from all disciplines together to publish unique pieces. The result is a strong focus on individual classic garments and products reinterpreted in a modern manner with unexpected twists.
rudolf combines elegant cuts with natural materials; the age-old art of dyeing with state-of-the-art technology; and each new collection is made up of timeless designs to be treasured.
Lisa Mladek was raised in the traditional family-owned dyeing business, so it comes as no surprise that she knows all the secrets of dyeing. As a trained textile chemist she believes that tradition is only worth passing on as long as it is superior to technological progress in terms of quality. Antonia Maedel studied textile design in London. She has devoted heart and soul to the art of weaving and knitting, and produces samples on her old loom.
The production process is without compromise: the natural fibres used come from sheep reared under certified organic conditions. All rudolf’s products are made in local workshops within a 150 kilometre radius of Vienna.
Wendy Jim — the Vienna based fashion house with creative minds Helga Ruthner and Hermann Fankhauser at the helm. This design duo met during their tutelage under Helmut Lang at the Viennese University of Applied Arts in 1999, and have been showing their Men's and Women's collections in Paris since.
WUBET - an amazing collection of textiles that tell the story of Arnold Haas' interesting and diverse journeys.
Born in Austria, Arnold has lived in the United States, Ethiopia and in Santiago de Chile.
The collection highlights just this "je ne sais quoi" of a globetrotter with an acute eye and a passion for the handmade, the exquisite and the authentic, always with a modern touch and sense of color that can only be explained as "very Wubet".
For Arnold, the key is to take traditional techniques outside of the ethnic box to give them a chance as high end designed pieces for a modern world.
His textures mix hand spun and hand loomed baby alpaca from the Andes with Netela which is the fabulous gauze made with Ethiopian cottons. The production is entirely made in Chile, Peru & Ethiopia, the quantity is limited and each component is worked by hand.
The textiles made by WUBET are the result of a strictly manual process performed on antique looms.