Modus Vivendi

The Viennese brand MODUS VIVENDI stands for effortless urban fashion with an extra touch. Bringing together a cosmopolitan feel through liveliness, strength and class.

Founded in 1988, MODUS VIVENDI creates fashion collections for both men and women using only the finest materials and individual designs. Handmade knitwear made from 100% merino wool with a characteristic style compliments their repertoire. MODUS VIVENDI beanies are the highlight of the knitted pattern collection; all manufactured in their in-house studio in Austria’s capital.

MODUS VIVENDI works with local companies on hand-operated cast-iron knitting machines. The 100% merino wool knitwear is sourced from England and Italy. The yarn’s excellent properties create a soft and compact touch, a perfect fit as well as tireless durability and esteemed longevity. Its particularly fine fibres are considered to be extremely comfortable to wear and are gentle on the skin. They are antibacterial, breathable, dirt-repellent and do not require frequent washing. Effortless and beautiful is what MODUS VIVENDI stands for.