The label HISU PARK was founded in 2021 by the eponymous Korean-Austrian designer and stands for self-confident, empowering fashion and modern aesthetics. The fictional character “Grumpy Jane” created by the designer, a delicate, sensitive woman who presents herself confidently through her fashion, is the leitmotif of her collections “Grumpy Jane” (2021) and “Grumpy Jane and Gang” (2022).