Astrid Deigner launched her Vienna based brand in 2016 first dedicating herself to a humorous reexamination of an everyday garment - the sweater. Adorning it with smiley faces, as a playful concept with a hint of irony, she has made it her signature style. 
TheSpring Summer 23 collection focuses on the concept of a modular wardrobe. New pieces have been introduced and developed, while the underlying idea of the sweatshirt extends to a variety of products such as hoodies, printed t-shirts, dresses and knitted pieces.