AFA Showroom Fall Winter 18/19
18 Rue Perrée
Sales and Press Inquiries:
Born in Sofia and raised in Vienna, Anelia Peschev presented her first collection in 2009.
For her collections the designer dives into the most exquisite and influential period of Austria's cultural past. She resurrects a time when Vienna steered the world in a new, modernist direction, creating objects of outstanding individuality and timeless elegance. Anelia Peschev puts great value on exclusive and exquisite craftsmanship, created for the chosen few, who worship tradition while anticipating the future.
Astrid Deigner founded her brand in Vienna in 2016 and started to work around a playful line of sweaters called 'Faces', based on the wellknown 'Smiley' or 'Happy face'. .
Rooted in the history of popular culture worldwide since the late 1980ies, the 'Smiley' is used nowadays as emoticons to express emotions in written communication by the internet generation. The sweaters 'Faces' instil playfulness and subtle irony with a healthy appreciation of joy and fun. Each sweater series combines 5 different colour combinations which are changing each season, and are supplemented by matching pants and dresses. Constructed as a modular system and with a bright play of colours, the items can all be styled together and remind of Lego bricks.
FATEEVA: New Essentials
FATEEVA defines a new class of footwear essentials that fuses the avant-garde and
everyday. We believe that simplicity underpins great design, inspiring the unique and inherent personality within each of us. Our shoes bring confidence and perfection through high-quality materials, utilizing specifically developed Italian leathers for each style.
Bringing character and refinement into the everyday, the subtle elegance of flats is unparalleled. Classic slippers are discerning yet impactful, while casual sneakers give a carte blanche to express individuality and character. Made for creators, the essential flats challenge us to look deeper, follow intuition and go a step further.
Christina Steiner founded GON in 2011 after completing fashion studies with Raf Simons and Veronique Branquinho at the University of Applied Arts, Vienna. Gon gathers different references every season to provide a glimpse into the label's universe. GON introduces a colourful mixture of playful uniforms, tribal gear and classic streetwear, eclectic and humorous prints. Browsing through the collection you may arrive at the following tentative definition of what makes GON: a variety of cocoonish dresses, impressions of hand-painted art works, and a startling mix of fabric creating playful and stunning details.
Jana Wieland specializes in fresh and effortless women's clothing. The Viennese label creates a wardrobe that is contemporary and time-transcending, both due to its simplicity and quality make. The pattern making results in bold and young silhouettes which at the same time gently envelops the female body in elegance and buoyancy.
Oversize and transparency are recurring features of Jana Wieland’s collections.
Simplicity and extravagancy are kept in balance.
The Kenneth Ize ethos is rooted in the exploring and reinterpreting of a myriad of cultural aesthetics. Kenneth Ize reinterprets Nigerian craft to create an original perspective on luxury product. Working directly with a variety of people and groups across Nigeria, Kenneth ize is devoted to the long established traditions of Nigerian craft and local artisanship, merging a contemporary design aesthetic and new production skills with a specifically local handcraft practice.
The Kenneth Ize brand takes a sustainable approach to the design and production process, sourcing materials locally and fostering a fair and safe working space for all workers and artisans, a space where the designer and artisans often collaborate and influence the design process in unexpected ways.
In 1903 Julianna Mühlbauer opened a small millinery with shop attached in the Viennese suburb of Floridsdorf. Now, over 100 years later, the family business is in its fourth generation and is a premier player in the headwear market worldwide.
Klaus Mühlbauer, in charge of the business since 2001, has turned the traditional Viennese company into a headwear label discussed internationally. In collaboration with designers Nora Berger and Madeleine Bujatti, Klaus Mühlbauer develops hat collections supported by a distinguished hat maker and millinery team in the Viennese factory. The most delicate handicraft and the best materials, sourced worldwide, come together to produce an exceptional quality.
The idea behind the Mühlbauer Capsule collections is to give hat design an even greater freedom. This allows new discoveries and connections between shape, function, material and colour.
rudolf combines elegant cuts with natural materials; the age-old art of dyeing with state-of-the-art technology; and each new collection is made up of timeless designs to be treasured. After all, both rudolf founders are a well-functioning combination:
Lisa Mladek was raised in the traditional family-owned dyeing business, so it comes as no surprise that she knows all the secrets of dyeing. As a trained textile chemist she believes that tradition is only worth passing on as long as it is superior to technological progress in terms of quality. Antonia Maedel studied textile design in London. She has devoted heart and soul to the art of weaving and knitting, and produces samples on her old loom. Meticulous attention to detail is given to each sample which is then carefully considered or discarded so that they are perfect before going into production.
rudolf does not compromise. The production process is also without compromise: the natural fibres used come from sheep reared under certified organic conditions. All rudolf’s products are made in local workshops within a 150 kilometre radius of Vienna. And why is rudolf called rudolf? The grandfathers of both founders were called so; and because despite the designs and technologies of the present and the future, everything leaves rudolf’s workroom with the craftsmanship and quality of the good old days.
Lisa Mladek & Antonia Maedel
1230 Vienna Austria
Sightline, founded in 2015 by Vivien Brandl in Vienna, stands for contemporary cuts and high-quality Materials, linked to the knowledge of the latest trends in fashion. Grown up in Rio, Vienna and Tokyo, Brandl integrates her biographical experiences into her design. Fair production conditions and ecological standards play a vital role in the production of the collections. Sightline can be found in selected stores in Vienna, Tokyo and Portland.
Wendy Jim — the Vienna based fashion house with creative minds Helga Ruthner and Hermann Fankhauser at the helm. This design duo met during their tutelage under Helmut Lang at the Viennese University of Applied Arts in 1999, and have been showing their Men's and Women's collections in Paris since.