Jacqueline Loekito label was founded in 2012 after she graduated from University for the Creative Arts, London. Focusing on genderless clothing - sharing clothing from one wardrobe between men and women is her main vision. Red and pink is the main two colour of her collection as she wanted to popularised these colours for both gender. After finishing her Master at the Institute Fashion Design FHNW HGK, she decided to continue working and living in Basel. She has a passion to make Switzerland more colourful and daring.
"Genderless clothing has been my vision since day one I started to study fashion back in 2006. I have been referencing the past, pushing men to wear dress and heals additionally using the similarities idea. I believe in the future there will be no separation between menswear and womenswear clothing in stores. This was realized quite soon than what I expected when Selfridges, a big department store in London started Agender pop up shop that has gender - neutral clothing. It is rewarding knowing that your conceptualization is happening in society today. Fashion comes and go, men and women borrow and inspire each others look and the end of the day we share our clothing together."